These CAMH (Center for Addiction and Mental Health) ads are everywhere right now in Toronto.
Just a couple of weeks ago, CAMH released their defeat denial campaign.
I have to say, I’m glad they’ve released this campaign. The ads resonated with me when I first saw them on a subway ride to school. It never really hit me how people tend to take mental illness issues so lightly until I really thought about it.
It brought me back to a moment about a girl in my high school class that became diagnosed with depression after her aunt died. When she came back the next year, she was different. No longer the bright, cheery 14 year old self we used to know. My friends and I didn’t know her very well nor did we know the details of the situation. ‘She’s so weird.’, ‘Why can’t she just get over it?’ and ‘It’s a shame she’s so messed up.’ were the common phrases I heard from friends who spoke about her.
I didn’t know her personally, so I just sat there and nodded my head in agreement in silence because that’s all I thought I could do. It never occurred to my 15 year old self that what she was going through was WAY beyond what I could ever understand.
I was also extremely touched by this particular post I stumbled upon while researching more about this campaign. http://www.katlangdon.com/2012/06/28/stop-feeling-sorry-for-yourself/
Anyways, I really hope this ad will get people thinking about their personal outlook on mental illness.
Take 30 minutes out of your day to reflect and learn more about this campaign at http://www.camh.ca/en/hospital/about_camh/newsroom/socialmedia/defeat_denial_campaign/Pages/about_campaign.aspx
Defeat denial. Help defeat mental illness. -CAMH